12 graphic design trends for 2023 – Professional Marketing e-magazine

12 graphic design trends for 2023 Professional Marketing e magazine

To share Tweet To share To share E-mail Last year, after a long period of pandemic, design favored a return to nostalgic atmospheres and colorful shapes. This newfound optimist remains in 2023, but he has been strained by inflation, the ever-escalating climate crisis, and Russia’s invasion of Ukraine. While some designers develop creative axes oriented … Read more

“The trans child has become the new marketing product”

The trans child has become the new marketing product

How can transgender ideology be so successful today, when the fact existed in a very marginal way in the public debate? The progressive march of our societies in favor of the recognition of the right of children to “self-determine” their gender is a global phenomenon. Not only does it occur throughout the Western world, but … Read more

Law of attraction: marketing scam or real virtues?

Law of attraction marketing scam or real virtues

The law of attraction is a practice gathering more and more followers. If its success is no longer to be proven with its defenders, others think that the business developed around this method is not always benevolent. Is the law of attraction a pure marketing scam or does it have real virtues? The law of … Read more

Inclusive marketing at Victoria’s Secret: the angels give the change

The underwear brand, regularly accused of promoting a stereotypical image of women and which lost 3.8 million customers between 2017 and 2019, is continuing its rebranding campaign by highlighting women with different physique and backgrounds, including a model with Down syndrome. If we had a bad mind, we would think that Victoria’s Secret really has … Read more