Priority to well-being for this year 2023. This is what the French would seek in the first place in view of the results of a recent study carried out by Hotels.com, Abritel and Expedia.fr on the main travel trends for the next year. For the very first time, the three brands of Expedia Group have joined forces to paint a complete portrait top travel trends for 2023. These reveal that a one-size-fits-all approach to travel will have no place in 2023. On the contrary, the next year will instead be characterized by an “absence of normality”. These findings are drawn from search and demand data from these travel giants as well as a survey of thousands of travelers in 17 countries.
” Looking at data from Expedia, Hotels.com and Abritel, we get a detailed map of what travel will be like in 2023, and it’s very interesting. », says Jon Gieselman, president of Expedia brands. He adds: “ since 2019, travelers have had to adapt to new normals every year. Today, we are witnessing an increase in travel to cultural capitals, a new wave of interest in wellness stays and a growth in demand in destinations other than the sea and the mountains. In short, this is not a new normal but the appearance of original trends. This is the great revival.Proof that 2023 will notably be the year of well-being, the study reveals that well-being travel has rebounded from 2021, with an increase of more than 30% in demand in 2022. Thus, almost the half (46%) of world travelers are more open than ever to wellness stays, a proportion that even reaches more than half (59%) of French people.
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It turns out that generation Y (also called millennial for those born between 1980 and 1995) dominates this trend since 69% of 25-34 year olds say they are interested in this type of experience with Bali as the ideal destination. And for good reason, the place is known for its many offers of stays based on well-being and in particular the practice of yoga. While the United States was the top overall wellness break destination in 2022, Gen Z (those born between 1996 and 2012) took a less traveled path to countries like Norway, Turkey, Switzerland , Iceland and Sri Lanka. Finally, it would seem that the more original the stay, the better, since the study shows that nature activities such as sylvotherapy (or forest baths), energy treatments, culinary camps, doga (yoga with puppies) , laughter therapy or fruit harvesting are attracting more interest in 2023.
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Interest is therefore falling for more traditional activities such as dietetic cooking classes, sports trips and meditation sessions. Because in the end, what exactly does the concept of wellness travel mean? It’s about focusing on destinations with advanced cure programs and hands-on activities, whatever, that encourage travelers to connect with nature. Another trend, this time coming from industry professionals, shows that travelers are increasingly choosing trips in line with their personal values such as sustainable tourism, inclusiveness and accessibility. Holidaymakers also seem to be looking for proximity to nature and a certain authenticity in the countryside by renting typical holiday homes in the middle of wide open spaces with landscapes and fields as far as the eye can see. Among the popular French rural destinations are the Oise, the Sarthe or the Marne.
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Here is the well-being trend for the year 2023, many French people have already conquered
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