Fashion: what is ethical and ecological fashion?

It’s no longer a secret that the textile and fashion industry is one of the biggest polluters on the planet. This has encouraged the appearance of new ranges of ethical and ecological products. These fashion accessories respond appropriately to environmental issues. So what is this new eco-responsible fashion? And where to find ethical and ecological brands?

The concept of ethical and ecological fashion

Today there are several e-shops like fairy talespecializing in the sale of ecological and ethical clothing for women.

This store, which brings together more than 90 committed and transparent ranges, is intended to offer women accessories of organic and responsible fashion.

At fairytale, you will find well-designed and well-made clothes to create a beautiful ecological and ethical wardrobe, such as organic dresses, pants made in France, modal panties, ethical backpacks, eco-responsible sneakers or more organic cotton t-shirts!

But also linen shirts, recycled wool sweaters, menstrual panties, bras, sportswear, bras, swimsuits, tencel pajamas, tights, socks, tank tops, turtleneck sweaters, long skirts, short dresses, coats or jackets. What to dress you from head to toe while being proud of each garment worn!

It’s a trend environmentally friendly which aims to considerably limit the pollution created by the textile industry. Thus, the ethical fashion is based on the use of eco-responsible materials.

There are different categories of eco-responsible materials: organic materials (organic cotton, organic wool, organic linen), naturally ecological materials (linen, hemp), so-called eco-innovative materials such as tencel, modal, l ‘écovero, recycled fibers (generally GRS certified) and upcycled fabrics (making new with old).

All these materials are environmentally friendly and have a much lower impact on the planet. Slow fashion and all ethical and sustainable fashion brands encourage the use of these materials to preserve the environment but also human health.

Certified products

At fairytale, your clothes are made in France, produced in Europe in factories respecting the law of the ILO, in certified factories or in associative workshops promoting fair and ethical trade.

At fairytale, everything is scrutinized down to the smallest detail so that you can buy with your eyes closed. Find all the key information about your product (materials, labels, origin, brand, manufacturing condition) directly on the product page of the chosen garment.

Today there are certified factories by reliable and recognized labels of ethical fashion. We can cite the label GOTSthe fairtrade label or the fair wear foundation.

It is advisable to turn to labeled brands in order to have the best accessories and clothing in ethical fashion. The slow fashion is more and more popular, especially by women who want to have an eco-responsible wardrobe.

You will also find jewels on the door of happiness which respond to ecological issues and which also help for meditation.

The basic parameters of the eco-responsible trend

The principle of this fashion is the use of eco-responsible materials. Indeed, the use of natural, biological or recycled materials makes it possible to limit the degradation of nature.

They are therefore more responsible vis-à-vis the environment. Respect for the environment also implies a transformation process that respects ecological issues and better treatment of workers. So, in the process of transformation, it is important not to use chemicals and toxic products.

On the other hand, worker well-being is a golden rule of ethical fashion. Better conditions, Fair trade, compliance with hours and wages, etc. are foundations of ethical fashion.

Mention should also be made of non-discrimination, the prohibition of child labour, a safe and healthy workplace. In addition, this trend relies on the use of recycled and recyclable packaging and on transparency.

To this end, there are reliable labels such as GOTS which allow you to find eco-responsible accessories. many clothes made in France are now manufactured according to the codes and principles of the ecological trend.

Style with organic fashion

Do you want to take action? For eco-friendly fashion and ethics! Yes, you can have style with organic fashion!

A long black dress for going to work, a patterned dress for the weekend, a little spaghetti strap top with jeans and white trainers for having a drink with the girlfriends. Ethical fashion offers you timeless pieces so you can dress in style and comfort.

Fairytale meets a strong need. Many women do not know where to look for ethical and ecological brands. Some are afraid of green washing and are sorely lacking in information on eco-responsible fashion (labels, materials, etc.). Fairytale is there for them!

The e-shop accompanies its customers towards eco-responsible fashion. And this, by offering sustainable and green products and by giving as much information as possible to its customers.

A few figures that speak for themselves: it takes 11,000 liters of water to make jeans in fast fashion and fast fashion is responsible for more than 20% of water pollution. Let’s not wait any longer and discover a fashion that respects the ecosystem, workers and everyone’s health.

Article written in partnership fairytale.