Diageo India launches Godawan, its artisanal single malt whisky, in international markets
BENGALURU, India, June 1, 2022 /PRNewswire/ — Following the successful launch of Godawan in Jaipur, India, Diageo India is set to introduce the tradition and culture of Rajasthan to the world by bringing this outstanding single malt to various markets around the world.
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After the presentation of the committed luxury concept of the Godawan during the 75e Festival of walking sticks 2022, the “Spirit of the Desert” is now making its way to another iconic desert destination: Dubai.
The Godawan is made in Rajasthan, from which it is inspired. Moreover, this whiskey is entirely faithful to the spirit of this State which advocates the “beauty of rarity” and sustainability. This alcohol pays tribute to the philosophy of its people, known for their skills in preservation and conservation, and for their ability to create exceptional and dazzling objects from the little that nature gives them.
The heat of over 38°C (100°F) combined with 6 row barley, which requires less water, helps create a whiskey of incredible depth, rich and complex character. Due to the aridity, the “angel share” is higher than average in the Godawan. Thus, the taste of the whiskey is incredibly powerful, and this is further enhanced by finishing in special casks containing Indian botanicals.
With the Godawan, India becomes a premium single malt paradise on the world map and sets a new benchmark for sustainable and conscious Indian luxury with this launch in Dubai.
“At Diageo India, we put consumers, culture and community at the heart of our innovation. Godawan will help the world and its consumers discover an aspect of Indian culture that was previously unknown, but which is rich and meaningful. This single malt is representative of modern, sustainable and conscious Indian luxury, and the launch in Dubai is the perfect step to bring this story to the rest of the world. Godawan is not only rich in history, but also in its special flavors. With this launch, I sincerely believe that Diageo India has set a new standard for single malts from India. », Explain Hina NagarajanCEO of Diageo India.
Godawan whiskey is the embodiment of Diageo India’s commitment to the conservation of the great Indian bustard, from which it takes its name. As there are only a few Indian bustards left in the world, each bottle produced by the company will contribute to the conservation of this majestic bird. By taking the unique story of Godawan whiskey to the deserts of Dubai, the aim is to set a new standard of accessible and useful luxury by bringing handcrafted Indian spirits to an international scale.
Diageo is a global leader in alcoholic beverages with an exceptional collection of brands, including whiskeys Johnnie WalkerCrown Royal, J&B, Buchanan’s and WindsorSmirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don JulioTanqueray and Guinness.
Diageo is listed on both the London Stock Exchange (DGE) and the New York (DEO) and our products are sold in over 180 countries worldwide. For more information about Diageo, our people, our brands and our performance, please visit www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.comfor information, initiatives and ways to share best practices.
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GODAWAN, THE INDIAN ARTISANAL SINGLE MALT, TAKES OFF IN DUBAI
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