Eli Njuchi: Malawi star against the Illuminati

It’s a hot moment for Eli Njuchi. The unassuming Malawian has sparked a Tsur ikTok dance challenge with his latest release, the very catchy GuGuGu.

As we know, once a song is a hit on TikTok, it’s pretty much guaranteed that the song will explode more widely. Eli Njuchi started his musical career very early.

In 2015, when he was just 13, he was taken under the wing of producer Chycoon and did backing vocals on a track called Never Leave You with his friend and fellow artist Veda.

Chycoon is the one who really inspired me, he has an ear for good beats, he believed in me, and at that time he was very important in our ghetto, he was a star of the ghetto. We are now men, the rest is history. »

Before GuGuGu, Eli Njuchi’s biggest song was Why in which he talks about having a crush on Malawian singer Sangie.

She’s like our Beyoncé here, so think about it, a regular Eli Njuchi falling for Beyoncé, you see how crazy that is!

When I recorded it, I sent it to her and she loved it, I was even surprised that she was promoting it. It left a lot of people interested, man, there were a lot of questions, people wondering if the song was real or is it just a song?

So I think that’s what made the song so important. I think a lot of people relate to it. They had, or have, a crush on her. He shouldn’t hide anything here! »

It is surely also the singing voice of Eli Njuchi and his obvious talent which made the success of the song. But another of his breakthrough songs also had an intriguing theme, so he clearly knows how to grab people’s attention:

“The Illuminati song comes from industry stories of how artists are supposed to sell their souls just to win or succeed. »

Eli Njuchi does not speak metaphorically:

We have heard of these stories like Jay-Z or other artists joined the Illuminati to become rich and powerful, and here in Africa people believe in witchcraft to be successful as a doctor or an engineer, which is not isn’t true, you just need to work hard, so that’s what I wanted to say. I like to tell stories. »

Barely out of adolescence, Eli Njuchi already takes his position as an artist and influencer very seriously.

I am a He for She ambassador, a UN project for women. I defend the rights of little girls, of women.

As a male artist, I have a responsibility to protect my sister, your sister, your mother from all forms of abuse by other men. I want to be the voice of the change process.

I hope my stories, my voice, will somehow stop this man from abusing this woman, this boy from trying to rape this girl. This is my vision, this is my goal. »

Look out for Red Flag, Eli Njuchi’s third album, for which he intends to have a stadium launch in July.

I’m so, so super excited. The future of Malawi’s music industry is so bright. Artists these days are full of energy, we get down to business, the audience is very supportive, and artists like me can now fully survive as artists. »

You can hear Eli Njuchi on This is Africa this Saturday, on BBC World Service radio and partner stations across Africa, and online. here.

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Eli Njuchi: Malawi star against the Illuminati

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