Dartanian - Nimble Spirit

Portrait of Céline Dartanian, shaman – DNA

DNA The Shift was born from a desire to invite you to experience what we experience as a media: connect to these poles of energy of the time, initiate encounters, spark authentic conversations, and create lasting relationships. Today, in the midst of a global health crisis, we need more than ever to create links, meet … Read more

From shamanism to blockchain, Céline Dartanian creates Böö, a brand with a soul

by Marshall Cross

She was for a long time the “Swiss knife” of TF1 where she notably created the Big Data department of the advertising department. Céline Dartanian, a tall, slender, sunny brunette, launched in December 2021 Böö, her brand of phytotherapy and aromatherapy which markets only ritualized, organic medicinal plants, and if possible fair, with a traceability … Read more