Bugatti opens a new showroom in Hamburg

Owning a Bugatti is an incomparable experience that begins as soon as the customer enters the point of sale. The 34 international partners of the Bugatti network are constantly innovating to create an environment worthy of the brand’s hyper sports cars. Bugatti Hamburg is the latest to reinvent its retail space by opening a brand new showroom.

Managed by the Kamps Group since 2009, Bugatti Hamburg significantly modernized its showroom in 2017 but is now moving to a brand new space. Ideally located near the airport – in a district driven by the automotive industry – this new location now adopts Bugatti’s brand new visual identity. Bold, it nevertheless remains faithful to the fundamental values ​​of the brand: everything Bugatti produces is a tailor-made work of art and each customer of the brand must be able to live an absolutely unique exclusive experience, in accordance with Ettore’s motto. Bugatti, “if it’s comparable, it’s no longer Bugatti”.

Guy Caquelin, Head of Sales at Bugatti Automobiles, said: “Germany is one of our main markets, thanks in particular to the excellent work of our partners such as the Kamps group in Hamburg. Driven by its constant quest for improvement – ​​completely in the spirit of Ettore Bugatti – the group has built an absolutely remarkable new showroom: the perfect place to welcome our brand today and for the years to come. »

With a floor area of ​​140 m², this new space is almost twice as large as the old Bugatti site in Hamburg, which allows it to better present the diversity of the Bugatti hyper sports car range. The modern layout highlights an avant-garde design and a choice of noble materials, with characteristic lines and surfaces evoking the brand’s vehicles. The new roof terrace also offers a space in the open air, where customers can relax.

The showroom attracts many local car enthusiasts: its large windows give passers-by a rare opportunity to see a super sports Bugatti up close.

The new Bugatti W16 Mistral, which was then making its first appearance at a European partner of the brand, was the guest of honor at the inauguration evening of the new showroom in Hamburg. Designed as the ultimate roadster, the W16 Mistral – whose name is inspired by a wind typical of the south of France – is the latest model to feature the legendary W16 8-litre quad-turbo engine and its 1,600 hp of power. All 99 examples have already been reserved by Bugatti enthusiasts.

Other Bugatti lifestyle products are also presented at the Hamburg showroom. Among them is the Bugatti Baby II – an electric reincarnation of the Type 35 in 75% scale – which pays homage to the original Bugatti Baby, a scaled-down Type 35 created for Ettore’s then 4-year-old son Roland. year. Acclaimed by customers, it even later became a production model in its own right at Bugatti.

Karsten Meyer, Kamps Group Chief Executive, said: “It has always been a real honor to represent the Bugatti brand in Hamburg. As this new achievement shows, we are committed to continually improving the customer experience by bringing the latest innovations in design and technology to our points of sale, in order to ensure that for our customers, buying and owning a Bugatti is an experience just as extraordinary as driving it. This investment also shows our commitment to the Bugatti brand and marks another step in our relationship, which dates back more than 10 years now. »

A player in the automotive industry for over 60 years, the Kamps group has become an expert in hyper sports cars and luxury vehicles. Kamps in Hamburg GmbH & Co. KG has been a member of this group and an official Bugatti partner since 2009.

Photos: Bugatti