The CRI of the Fez-Meknes Region wishes to put the user at the heart of its concerns by offering them innovative and optimized services, through an approach that directs all its actions around “Customer centricity”.
As part of the implementation of the new powers of the CRIs provided for by Law 47-18 on the reform of the Regional Investment Centers (CRI) and the creation of the Unified Regional Investment Commissions (CRUI), the CRI of the Fez Region -Meknes (CRI-FM) wants to put the user at the heart of its concerns and offer them innovative and optimized services, through an approach that directs all its actions around “Customer centricity”.
Indeed, the support of investors and project leaders is one of the main missions of the CRI-FM and the performance of these actions is evaluated, according to the KPI performance indicators defined by the supervisory ministry, in decree N ° 474-21, including in particular indicator 10 evaluating the number of small and medium-sized enterprises and very small enterprises, in the creation phase or in operation at regional level, supported by the CRI.
To this end, the CRI-FM intends to appoint a service provider to provide and develop a quality customer relationship service enabling it to improve its performance and achieve its objectives. This new approach will allow the CRI to ensure a significant presence of its customers in the various events organized or co-organized by the CRI-FM, as well as to identify the stage of progress of the projects of the companies and project leaders who benefit from the various support and counseling programs and services offered by the CRI-FM.
The service provider will also have to identify the constraints that hinder the start-up and sustainability of businesses in the region, as well as assist the CRI-FM to strengthen its business support offer and expand its client portfolio.
“This approach will allow the CRI to have a clear and quantified vision of the situation of companies and their needs, as well as to have an agile monitoring tool for actions in real time”, specify the managers of the center.
Firstly, the CRI intends to launch an outgoing phoning campaign with configuration of appointments and to carry out actions to monitor the situation of the companies benefiting from the actions, programs and support services provided by the home division of the investor in regular frequencies.
It is also a question of carrying out satisfaction surveys to measure the degree of effectiveness of the support actions carried out by the home investor division, as well as launching surveys to identify the state of play of the lots awarded (excluding CRUI ), in the various industrial zones of the region.
It should be noted that this new approach of the CRI falls within the framework of the implementation of the State policy in terms of development, incentive, promotion and attraction of investments at the regional level and comprehensive support for businesses, particularly small and medium-sized businesses and very small businesses.
Mehdi Idrissi / ECO Inspirations
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Fez-Meknes: the CRI wants to strengthen its “Customer centricity” approach
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